The Better Cotton Initiative (BCI)

The Better Cotton Initiative (BCI) is a global not-for-profit organisation and the largest cotton sustainability programme in the world.


Ceebs Australia is committed to improving cotton farming practices globally with Better Cotton (BCI). The Better Cotton Initiative (BCI) exists to make global cotton production better for the people who produce it, better for the environment and better for cotton communities. It is the largest cotton sustainability program in the world and uses members fees to tackle labour challenges that often exist in the farming sector, aiding in the core vision of a world where all cotton farming is sustainable.

By choosing our cotton products, you’re supporting our investment in Better Cotton’s mission.

To achieve this mission

Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing. Better Cotton is sourced via a chain of custody model called mass balance.

This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’

Better Cotton is an ever-evolving programme creating new targets for themselves and their members every year.

Better Cotton Initiative

Better Cotton Initiative works with on-the-ground partners across the world to support cotton communities to build resilience and improve their livelihoods, with a big focus on women’s equality within the cotton farming community and in some cases gaining economic independence and or leadership roles.

Partnering with an organisation that improve social, environmental and economic outcomes for the industry we are apart of is important ethos of ours. By choosing our cotton products, you’re supporting our investment in Better Cotton’s mission.


  • Combed Cotton

    Our bread and butter. Our combed cotton is made from long fibres with a fine weave making it ideal for printing. We produce this is in various weights: 120 – 220 GSM.

    Used for:

  • Cotton / Poly Fleece

    We use an anti-pill, cotton-rich polyester blend for our heavier weighted sweatshirts. The poly blend also adds strength and stretch to the garment.

    Used for: